"Chosen by the founding members of the Boston Athletic Association in 1887 -- ten years prior to the inaugural Boston Marathon -- the Unicorn is believed to have been chosen as the organization's symbol due to its place in mythology. In Chinese and other mythologies, the Unicorn represents an ideal: something to pursue, but which can never be caught. In pursuit of the Unicorn, however, athletic competitors can approach excellence (but never fully achieve it). It is this pursuit to push oneself to his or her own limit and to the best of one's ability which is at the core of athletics. And for this reason, as the marathon matured, that the B.A.A. also decided that the Unicorn would be the appropriate symbol for the marathon" - per Boston Athletic Association
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