Excellent Trained ALL WINTER

I remember seeing the New Balance advertising campaign "Let's Make Excellence Happen" when I was in Boston back in 2011.  I found some of the pictures here.  

The one that really stuck with me was the first one of the runner in the snow.  I believe there was some inset captions that said something like...Race results are made on a cold snowy Tuesday in February.  I often think of this when I don't want to get out of bed in the morning to run or workout.  My goals mean more to me than sleeping now I guess.

The last photo was prior to the 2013 race, similar sentiment.